by
Danny Rovira

  • INSPIRE

  • CREATE

  • EXPERIENCE

About Us

Artificial Reality, founded by Danny Rovira, is a 25 year old New York based Set Design and Construction company serving the creative needs of clients in the Entertainment and Design Industries.

25 YEARS OF EXPERIENCE

56
Movies & Films
1250
Commercials
10
TV Series
25
Corporate & Events

Clients


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Our Team

Led by Danny Rovira, our professional team of set builders and prop makers delivers innovative work with passion for every client detail. From the specialty carpentry crafting of old world aesthetics that is passed from generation to generation here at our fabrication shop to artfully building with the latest engineered materials and leading edge technology, we do it all! Reach out now to see how we can help to bring your vision to life.

ROVIRA FAMILY BUSINESS SINCE 1928


Family business since 1928

Danny Rovira and the Crew

 

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“No job is too big or too small.”

-- Danny Rovira, founder --



 

Our Services

Whether it’s a set design modification or an original concept, we offer the most unique and creative fabrication possibilities coupled with the best quality available, and we implement with speed. Reach out now to see how our set design and fabrication shop can help you take your project to it's highest level.

CAPABILITIES

 
ART DIRECTION

service-designWhatever you dream, our set design team can render!

  • 3D renderings
  • Set design
  • Illustration
  • Media presentations
  • Material research
  • Graphic design
  • Computer art
CONSTRUCTION

service-construction

Our fabrication shop utilizes all types of materials!

  • CNC routing
  • Wood working
  • Metal fabrication
  • Model-making
  • Scenic painting
  • Vaccuum forming
  • Custom furniture
INSTALLATION

service-install

Quick set construction techniques for fast installs!

  • Assembling scenery
  • Rigging props
  • Set dressing
  • Flying backdrops
  • Final touches
  • Striking scenery
  • Eco-friendly disposal

 

MEMBERSHIPS AND AFFILIATES

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TESTIMONIALS


  • Danny’s crew put together a super rush job quickly and professionally. I would like to express my sincere thank you for a job well done!

    Larissa Smith

  • The best thing about working with Artificial Reality is their knowledge of different types of materials. Our stage set looked so unique and stayed within budget.

    Tommy Grunmen

  • Commercial jobs are fast and furious. Artificial Reality was on their feet and solving problems on the go. It was a pleasure to work with them.

    Arnold Wiengust



Our Work

Our comprehensive project portfolio of set design and fabrication includes but is not limited to arts, corporate, commercial, display, events, exhibits, fashion shows, film, interiors, movies, music videos, museums, photography, pop-ups, props, retail, sculpture, showrooms, television, and theater. Some notable set construction projects are featured here.

Credits

Our set design and fabrication shop collaborates with renowned clients because they trust us with their most valuable asset, their brand image.

Tiffany & Co. – Believe in Dreams Commercial
David Bowie – Blackstar Music Video
Swarovski – Holiday Commercial
Johnny Walker – Black Label, Double Black Commercial
Beyonce – Work It Out Music Video

Rentals

FOR RENT: Wide selection of Rental Flats, Windows, and Doors ~ Buddha Head Sculpture ~ Bus Stop and Bench ~ Disco Balls ~ Large Crystal ~ Elevator ~ Pin Rail System ~ Royal Throne
FOR SALE OR RENT: Original Artwork by Jean Claude Rovira. We have the largest collection of Jean's work with many color palettes and sizes available. Not all work is featured on our website.

RENTALS!

ART FOR SET DRESSING!

MEET OUR ARTIST

Having apprenticed with Paul Colin in Paris, France and then traveling the world working as a seaman aboard ships, Jean Claude Rovira has been painting for over 70 years. Jean infuses his work with a melange of French heritage, nautical life and philosophy. Boldly simplifying his subject matter, his work is sought after for it’s strong shapes, striking colors, highly stylized forms and caricature.


Let’s Create Together


Contact Us



Phone: 718-489-8550 • Fax: 718-489-8549 • Cell: 917-992-4251
Location: 29 Ash Street, Studio 109 • Brooklyn, NY 11222

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